Groovy: a word that was born in the 1920s, used first by jazz musicians to describe the songsthat were played with feeling and finesse. It was based on the phrase “in the groove” that referred to the way the needle of a phonograph followed the grooves.

To be groovy was to be perfectly in sync with the music.

And since all good things come back, Groovy came back with strength in the 60s, representing everything that is “good”, “cool”, “smooth”, “fantastic” and “novel”.

Groovy is not just an adjective, yet it can be a vibe or feeling.

With a 100 years of age, Groovy has proven it is not just a fad.

In Grooveland we want our ideas to be useful for today and last forever. Ideas that can really change your world.

Groovy is our world. Grooveland where we do it. And we do so many groovy things.