Groovy: a word that was born in the 1920s, used first by jazz musicians to describe the songs that were played with feeling and finesse. It was based on the phrase «in the groove» that referred to the way the needle of a phonograph followed the grooves.

To be groovy was to be perfectly in sync with the music.

And since all good things come back, Groovy came back with strength in the 60s, representing everything that is «good», «cool», «smooth», «fantastic» and «novel».

Groovy is not just an adjective, yet it can be a vibe or a feeling.

In Grooveland we want our ideas to be useful for today and last forever. Ideas that can really change your world.

And we do so many groovy things.